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About us



Market Intelligence Agency was founded to assist organisations that wish to grow their businesses in Australia. Our specialisation spans financial services, utilities, consumer goods and disability sectors. Market Intelligence Agency   is passionate and committed to the core values of;

  • Being Customer focussed
  • Being Flexible and responsive
  • Maintaining high levels of integrity
  • Being reliable
  • Delivering quality and excellence in all that we do

as this is what drives successful partnerships.

Market Intelligence Agency has a profound understanding of strategic management and strong background in Market Research and Competitor Intelligence. We provide you with accurate, unbiased data from which quality insights can be derived for your business needs. We provide you with what you need to know, supported by strong evidence. Following each presentation, a workshop is arranged to facilitate the implications from the findings. We find that this is crucial in order to support you and your team with working from the research to implementation. This ensures alignment to your brands positioning and core objectives to bring about a successful change.

Maria Ioia, the founder of the Market Intelligence Agency, is a passionate Market Intelligence professional who has first-hand experience at building and leading successful Competitor Intelligence and Market Research departments in one of Australia’s largest and most profitable business. She has 20 years of experience in the fields of Market Research and Competitor Intelligence, holding senior roles on both client and agency side. She is an author and lectures at UTS in Creative Intelligence and Innovation. She is effective at generating actionable insights that have led to business growth. Maria holds a Bachelor of Economics, with majors in Economics and Marketing from the University of Sydney and an Executive MBA from the Australian Graduate School of Management (AGSM).